Analytics & Privacy

Borg UI collects anonymous usage statistics to help improve the product. We believe in radical transparency.

Full Transparency

View our analytics dashboard publicly - See exactly what we collect in real-time. No login required.

What We Track

We DO Collect

Page Views:

  • Which pages you visit (Dashboard, Repositories, Archives, etc.)
  • Navigation patterns and page transitions
  • Session duration and visit frequency

Feature Usage:

  • Button clicks (Backup Now, Create Repository, etc.)
  • Feature interactions (mounting archives, scheduling backups)
  • Settings changes (non-sensitive preferences)
  • Search queries within the app

Technical Information:

  • Browser type and version
  • Operating system
  • Screen resolution and device type
  • Language preferences
  • Error rates and crash reports

Events We Track:

  • Repository actions (create, edit, delete, view info)
  • Backup operations (start, complete, fail)
  • Archive browsing (mount, unmount, file extraction)
  • Schedule operations (create, edit, delete, enable/disable)
  • SSH connection management (create, test, delete)
  • Maintenance tasks (compact, check, prune)
  • Authentication events (login, logout)

We DO NOT Collect

  • Passwords or authentication tokens
  • Encryption keys or passphrases
  • Backup data or file contents
  • File paths or repository names
  • SSH keys or connection credentials
  • IP addresses - We do NOT collect or store IP addresses. All tracking is done without any IP address logging.
  • Hostnames - We do NOT collect computer names or hostnames
  • User identifiers - We do NOT track individual users across sessions
  • Repository URLs or storage locations
  • Personal information beyond voluntary submissions
  • Archive contents or file names
  • Cookies - We do NOT use cookies for tracking

Why We Collect This

We use analytics data to:

  • Understand feature usage - Which features are most valuable
  • Fix bugs faster - Identify where users encounter errors
  • Prioritize development - Focus on what users need most
  • Improve UX - Discover pain points in user workflows
  • Platform compatibility - Ensure compatibility across browsers/devices
  • Measure success - Track adoption and retention

How to Opt-Out

Analytics is enabled by default but you can disable it anytime:

  1. Open Borg UI
  2. Navigate to Settings → Preferences
  3. Toggle off “Enable anonymous usage analytics”
  4. Page will reload with tracking disabled

Your preference is stored in the database and respected across all sessions.

Technical Implementation

Analytics Platform: Matomo (open-source, self-hosted)

  • Instance: https://analytics.nullcodeai.dev
  • No third-party services (no Google Analytics, no Mixpanel)
  • Data stays under our control
  • Open source - You can inspect the code

Privacy Protections:

  • No IP tracking - We do NOT log or store IP addresses
  • No cookies - Tracking is completely cookieless
  • No user IDs - We do NOT track individual users
  • No persistent identifiers - Each session is anonymous
  • Respect Do Not Track - Browser DNT setting is honored

Tracking Method:

  • JavaScript tracking code loaded from our server
  • Events sent via HTTP POST to our Matomo instance
  • All data is completely anonymous and cannot be tied to individuals
  • User preference checked before every tracking call

Data Flow:

  1. User performs action (e.g., clicks “Backup Now”)
  2. Frontend checks if analytics is enabled (from database)
  3. If enabled, sends anonymous event to Matomo (no IP, no user ID, no cookies)
  4. If disabled, event is discarded client-side (never sent)

Data Retention

  • Aggregate data: Kept indefinitely for trend analysis (page view counts, feature usage stats)
  • No individual-level data: We do not collect any data that can identify individuals, so there is no individual data to delete
  • User preferences: Stored only in your local Borg UI database (not sent to analytics server)

Privacy Rights

You have the right to:

  • Opt-out at any time via Settings → Preferences
  • View collected data on the public dashboard (all data is aggregated and anonymous)
  • Ask questions about our practices
  • Provide feedback on what we track - If you disagree with any data collection, please open an issue and we will consider adjusting our tracking practices

Important: Since we do not collect any personally identifiable information (no IPs, no user IDs, no cookies), there is no individual-level data to delete. All data is anonymous aggregate statistics only.

Centralized Analytics Model

Important: Borg UI uses a centralized analytics model:

  • ALL Borg UI installations worldwide send data to ONE Matomo instance
  • This allows us to understand global usage patterns
  • Individual installations are not identifiable
  • No tracking between instances (each install is anonymous)

This is different from self-hosted alternatives where each user runs their own analytics. We chose centralized analytics to better understand how the product is used globally while maintaining user privacy through anonymization.

Open Source & Transparency

  • All tracking code is open source (inspect frontend/src/utils/matomo.ts)
  • Public analytics dashboard (no secrets, no hiding data)
  • Privacy policy available in repository (PRIVACY.md)
  • Opt-out mechanism built into the product

Contact

Questions about analytics or privacy?

Last Updated: January 18, 2026

Our Promise: We collect only what helps us build a better product. No hidden tracking, no selling data, no dark patterns. Just transparent, user-focused analytics.

Back to top

Copyright © 2024 Karan Hudia. Distributed under the GPL-3.0 License.

This site uses Just the Docs, a documentation theme for Jekyll.